Founded in 1962.
We are a family owned business who are passionate about providing the highest quality products and designs for your baby. Our products are fully designed in house in our Melbourne Office and each piece designed has your baby’s end use in mind.
We only use the highest quality fabrics to ensure not only our products look great but that they meet the stringent Australian safety standards.
High quality baby brands at an affordable price.
We pride ourselves on great design, high quality fabrics at affordable prices. With over 60 years of experience, we know how to make your baby feel snug and comfortable.
Over the years our brand family has grown and we now look after four trusted brands: Big Softies, Snugtime, Merino Baby and SweetDreams.
Our Brands
